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PEDRO was founded in 2006 primarily as a men’s shoes and accessories brand, and its journey exemplifies the team’s agility and responsiveness to their consumers’ changing lifestyles, mobility, and locales. The launch of PEDRO was in line with the rapid globalisation and product diversification shaping the fashion industry in the 2000s. It is this period which saw brands diversify their offerings to embrace lifestyle products as part of the fashion ecosystem, which meant including adjacent categories such as accessories, fragrances and even home furnishing.
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