Since 1933, Lacoste aspires to inspires. Creativity infused by our founder René Lacoste. From the tennis courts to the streets, all the way to the runways, Lacoste hybridizes styles. Create unconventional encounters. Iconic polos, original collaborations, new collections. Creativity is our obsession. With the joining of Pelagia Kolotourus –the new Creative Director, Lacoste steer towards creative with a bigger stroke from preppy casual wear to become as the most inspiring brand in Fashion Sport.